bringing your brand to life through clean, creative website design

website design for creative small business owners

Holy heckkk. I’m so freakin’ excited that you are here. You know why? It means you’re ready. Ready to dive into this creative passion of yours and make it work for you. I know what it’s like to want to take your hobby to the next level – to turn this dream into the real deal. You want a brand and website that reflects the powerful work that you do in order to build a life and business you adore!

I remember feeling so overwhelmed when I started my business. The one thing I knew for sure was that I wanted to stand out. I wanted my online presence to be legit and credible so potential clients could build trust before ever meeting me. I wanted my corner of the internet to represent the high-end experience I've crafted, and I want the same for you.


You do BIG things in your business. You change lives. You make things HAPPEN for people. I want you to feel confident in your website and know that it's converting prospective clients into paying clients and raving fans of your brand! No more shying away when someone asks to see your website. I never want you to say "Oh... just look at my Instagram, my website hasn't been updated in months!" again!

I believe in you. I support you. I admire you for taking this next step. There is so much potential for you to step into. I want to help you skip the endless hours of trying to figure out a new website platform or decide which font or color looks best. Your job is to focus on your clients – mine is to help you sell yourself to new ones in your sleep! Sound good to you?! I’m truly so glad you’re here!

for the visionaries in need of an online place to call home

what i'm all about:

let's be friends

I truly want us to feel like a perfect fit! Like, let's both to be freaking obsessed with each other, okay?! Let's get to know each other, dig into your website dreams, and make this as stress-free and exciting as possible! If you value an entire collaborative experience that leaves you proud of yourself and your business, let's grab a virtual coffee or a cocktail via Zoom and kick this party off!

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process

book & plan

Once we decide we're a perfect fit, I'll send over a proposal and we'll make this whole thing officially official! *YAAAS* Time to plan all the fun details from brand messaging to mood boards to developing your website and refining it! We’ll start diving into your brand with an in-depth questionnaire to help me craft a vision for your website!

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website reveal

YAY one of my fave parts! After a few weeks designing your website, we'll be ready for review, revisions, and refinement! These final touches help to perfect the website and truly make sure it's perfect for you! I'll teach you the platform to make changes yourself in the future with helpful tutorials along the way!

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launch!

If you need it, I'll help you with brainstorming some launch plan ideas to get your new online home out into the world! Past clients have hosted giveaways, challenges, and shared exciting launch day posts! I can help guide you in creating collateral that may be needed to promote your launch to make sure it's a success!

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follow up

If you need it at any point, we can schedule a 30-minute video chat to go over any additional questions you came across since your launch! I’m here to help make sure your website is functioning how you need it to and that you feel well-equipped to make updates, add new pages, and feel proud of what we've created!

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Remember meeting your bestie and clicking right away?
Yeah, working together is a bit like that:

"

website design with tori is the single best investment i’ve ever made in my business and myself

I truly don’t even know where to begin. When I launched my business in July, I knew I wanted to focus on creating a web presence that reflected my brand. I have always been such a fan of Tori’s and loved her website so I approached her about designing mine.

 Everything Tori does is driven by her innate creative eye, ability to understand the science behind photography businesses and tremendous work ethic. But what I love most is that she leads with her heart. Her sole purpose is taking care of her clients and mentees that I truly felt like my website was her only project.

I think we all know that Tori is an absolute unicorn of a human but let me just tell you what a smart and hardworking business woman she is. She led me through each and every step of the web design process - choosing a platform, template, color scheme, fonts, graphics, layout and more. I mean, down to little tiny details that made a big impact when it was all brought together.

She led me through my launch (which I didn’t even know was a thing) to help drive buzz and traffic to my website which created so much excitement and business from day 1. All of the love she put into each step along the way was nothing short of incredible. The finished project? I get teary thinking about it. When I saw my website for the first time it lit a fire within me. I knew my business was taken to the next level and I was ready to step up. It’s hard to explain but Tori just saw the beauty in my work and put it on display in a way that made me feel more valued than I ever had before.

But it doesn’t end there. She walked me through updating my website and getting to know my platform. She walked me through my blog and the importance of SEO. I attribute a huge part of my success to the website Tori designed. It appeals to my ideal client. They are constantly telling me that they love my website and blog and get to know me better because of it. Mentoring and website design with Tori is the single best investment I’ve ever made in my business and myself.

love note from kb boudoir

website review

$200

This recorded website review will give you tangible tips and advice for making DIY changes to your current website. I will candidly go through your online presence and make suggestions to your design, copy, & imagery. You'll receive this recording within 2 weeks of payment. You're welcome to send your updated website back in for a complimentary check in review at any point! I'll either email any additional notes or send another recording to guide you further!

semi-custom design

$800

Found a template that you love, but don't want to take the time to design it yourself? I can make suggestions on free & paid templates if you're unsure of what you want! From there, we'll dive into your questionnaire, so I know what pages to add or adjust from there! This option includes up to 6 pages on your website, blog design, and 1 plus site design (can be used for an investment guide, welcome guide, etc.) *4-6 week turnaround

fully-custom design

$1600

This is for the creative who wants an entirely unique online space! I'll send a questionnaire to learn your brand, goals, inspirations, and website dreams, so I can design your ideal online home. This option includes up to 8 pages on your website, blog design, and 1 plus site design (can be used for an investment guide, welcome guide, etc.) Video tutorials to show you how to make changes on your own will be included as needed! *6-8 week turnaround

THREE UNIQUE OPPORTUNITIES FOR GO-GETTERS WHO WANT TO CRAFT THEIR DREAM ONLINE SPACE USING SHOWIT!

investment

A LA CARTE
ADDITIONAL PAGE | $50
ADDITIONAL PLUS SITE | $100

I WILL PROVIDE YOU WITH A QUESTIONNAIRE TO DIVE INTO THE VISION YOU HAVE FOR YOUR BRAND AND DREAM WEBSITE! PLEASE FEEL FREE TO COME PREPARED WITH A LIST OF QUESTIONS AND TOPICS YOU WOULD LIKE TO DISCUSS SO I CAN BEST HELP YOU DURING OUR TIME!

* PLEASE NOTE *
I AM NOT A BRAND DESIGNER - IF YOU DON'T HAVE A LOGO, I CAN GUIDE YOU ON WHERE YOU CAN GO TO CREATE YOUR OWN OR HIRE A BRAND DESIGNER TO PROVIDE YOU WITH THE ELEMENTS WE'LL NEED!

I CAN CREATE A VERY SIMPLE LOGO WITH YOUR NAME, BUT IF YOU WANT SOMETHING MORE REFINED,
I'LL DIRECT YOU TO A PRO!

I use Showit for website design! It's one of the most versatile website building platforms for all creatives, and it allows for a ton of customization! If you're looking for a Squarespace, Wix, or alternate website platform, I can refer you to other amazing website designers who specialize in those platforms!

what website platform do you use?
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I will design your website on my own account and send you the unpublished preview site to review throughout our time! Once it's finalized, I'll give you a 'key code' to import the final design into your website so you can make any changes in the future whenever you want!

HOW DO I GIVE YOU ACCESS TO MY ACCOUNT?
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Without knowing it, you DO have a brand! Your brand is not just fonts, colors, and visual elements but rather the way you make your clients FEEL when working with you! I'll send you a questionnaire with helpful questions to dig into what the essence of your business really is from inspirations, goals, mission, ideal client, etc. Don't worry, I've got you!

you mentioned 'brand', but i don't have one! what do i do?
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Absolutely! My website design knowledge spans beyond just photographers as I love studying all different types of websites and brands for inspiration! I'll do plenty of research on your niche and pull inspiration from what you share with me to create an online space that feels true to you and your industry!

i'm not a photographer, can you help me?
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No worries! The nice part about a website is that you can and should be super selective about the portfolio of images you're sharing! I'll help you choose the best of the best images to feature, and you can always add more down the line as you grow your portfolio!

i don't have a ton of photos to use yet!
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It's not a necessity, but cohesive brand photos show a more refined and confident website presence! Start with what you have and once you see your website, you can decide if you want to book a branding session! I'd recommend self portraits, BTS photos, or photos that reflect your brand to start us off!

do i need professional headshots for my website?
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Ooh, I love this one! I would say it's best to wait a few years before diving into a full custom brand because you may not know exactly what your business stands for just yet. You're still in the early stages of figuring out your niche, so spending the money on a brand that you may outgrow in a year may not be the best place to invest. I'd recommend the semi-custom design – choose a template you love and let's make it reflect you and where you want to go in the next few years! My goal is to craft your website so it lasts longer than one season before you're 'over it'!

i'm just starting out, do i need custom design?
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Absolutely! Based on your questionnaire responses, I'll send over some font options (paid and free) that you can choose from to represent your brand vision! I'll guide you on fonts that are versatile enough for you to get the most use out of for website and any collateral designs you may need!

As for logo, I don't currently offer custom logo design, but I can refer you to some of my favorite designers who do! I'll also give options for DIY logos!

i don't have a logo or fonts, will you guide me?
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It's definitely a robust program, but once you understand how all of the tools work, it's pretty intuitive! There are some frustrating aspects, I won't lie, but I can always create video tutorials for you to reference once you have your final website if you ever want to make updates! I'm also always here if you 'mess anything up' and need some help!

is showit hard to use?
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Yes! Showit allows for both desktop and mobile sites, and I design them simultaneously so you have a high-functioning mobile site! Mobile often gets forgotten when DIYing your own site, so I love to offer a cohesive, mobile-friendly site to compliment your desktop design!

will you design my mobile site?
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Your website is a living representation of your brand! You should want to update it regularly! I want to get your site to a place that you feel really confident in sharing with the world, but you're always welcome to update and make changes after working together! If you ever need any advice or help, please don't hesitate to reach out!

what if i want to make changes after working with you?
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Yes! I will split your full payment into 3 equal payments to help alleviate one large payment. Your first payment will act as your non-refundable retainer. If you decide to cancel your contract for any reason throughout the process, you will forfeit your initial payment. You will not be required to pay your additional payments or they will be refunded if you've already paid. Any materials worked on up until that point will be revoked.

do you offer a payment plan option?
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YAY!! I am so glad to hear that! Let’s talk more about your needs and ideas for your website, so we can make sure that we are a perfect fit! Once you give me the word to move forward with the booking process, I will send over a contract proposal for you to sign and an invoice for the first retainer payment! I will walk you through every step of the process to help make this experience as simple and fun as possible! xoxo Email me at hello@torikelner.com to get started!

i want to work with you! what is the next step to book you?!
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frequently asked questions

you may be wondering

let's chat

i'd love to hear about your website dreams

Come say hi!

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@torikelner