Philadelphia Therapist Brand Session: The Mother-Daughter Company

This Philadelphia Therapist brand session lives on as one of my absolute favorites for aesthetics and variety. The amount we were able to create in such a short timeframe (more on that soon!) just shows how you don’t need every picture, you just need the right pictures.

Hilary Mae, the owner of The Mother-Daughter Company, is such a compassionate and insightful leader in her niche. She came to me with a well-established therapy brand that was consistently sharing thought-leadership content online. She’s booked and busy, but had been feeling a shift for a while now. It was time for a change as her brand evolved into more than only offering 1:1 therapy services.

With media appearances, educational offering expansions, and so much happening in her community, it was time for her visuals to step up to the level that she’s been working at for a while now. The outdated photography and stock images on her website were making her feel stuck in the past, and with big opportunities coming her way, she knew the traffic to her website and social media meant many more eyes on her brand.

While we were planning her Signature Personal Brand Session, which included multiple scenes, models, location rental, outfit changes, and more, we were hit with rough winter storms that derailed our original schedule. With her website launch right around the corner, we pivoted to a shorter brand session that would cover her until we could shoot the full session a few weeks later!

Despite this being a modified brand session, we were still able to completely elevate the visuals on her website and keep that website launch timeline on track. These images became a great resource for social media content in the meantime while we kept planning her full brand session!

The Brand Session Planning

The Mother-Daughter Company is “the leading community devoted to healing, understanding and celebrating the sacred Mother-Daughter Relationship.” They offer coaching, online and in-person education, and shared experiences to help mothers and daughters come home to each other for good.

I do so much homework to learn about each brand I work with. From planning calls and deep dive questionnaires to becoming a part of their world through my own research, I’m putting in a ton of energy and time to fully understand a brand’s goals, values, clients, and needs to create a session that sells.

Although this was an abbreviated version of a full brand session, this shoot was still planned super intentionally to capture more than just a few new headshots. She didn’t just need photos of her sitting on a couch taking notes – she needed to show off her personality. She needed a library of images that spoke to her professionalism, her warmth, and the feeling of coming home. With a detailed plan in place, we quickly captured everything needed to make some key website updates before her launch.

The ROI of Brand Sessions

When you feel good, you ultimately share more. You show up online more, you feel more confident in your direction, and you see the benefits of the action you’re taking. Growth is inevitable when you’re willing to put in the work. Brand photography gives you a library of content to work with for months on end, so you don’t feel stumped on what to post.

This session could have just been a gallery full of modern headshots, but instead, we captured strategic imagery that helps attract the right people into Hilary’s world. Her vibe and intentions are communicated clearly through her visuals, and she’s able to stay consistent with her posting schedule because she has plenty of images to pull from. These images build trust before people even reach out to Hilary for her services, which is truly marketing at its best!

I KNEW after we shot this abbreviated brand session that The Mother-Daughter Company’s full Signature Brand Session was going to be next-level incredible. Another blog post dedicated to that session will be on my blog soon! It was an absolute honor to help Hilary step into this new era of business with confidence, intention, and strategy!