Imagine showing up to your next session already knowing your couple so well that it feels like you’re photographing old friends (waaay less pressure, right?) What would it feel like if your attention were on their love instead of the list of poses you tried memorizing in the car? Wouldn’t it be such a better […]

I know we’re all still in holiday mode, but you may be feeling that itch for new year resolutions, goal-setting, and all-around just wanting to get your life together! Anyone else feel like they say ‘I’m going to get my life together TODAY’ every day of the week? 🙂 I feel you! Here’s a quick […]

Are you feeling like although you’re booking amazing clients, oftentimes, they’re showing up to your sessions wearing outfits that don’t inspire you? Outfits that don’t fit the vibe and vision you have for your brand? It can be a little disheartening to know that the clients themselves are WONDERFUL, but they’re feeling a little stuck […]

Regardless of how hectic or crazy a wedding day can get, there are a few key images that are simply a MUST for me when it comes to capturing my couple and their wedding party! While I LOVE the candid moments and being a fly on the wall during the day, there are certain parts […]

Do you ever feel like you just can’t win at running your business? If so, I hope this post helps you realize that there NEEDS to be a shift in your practice. The “hustle” and “grind” life is way too exhausting to sustain, and it’s simply unnecessary! There were times in my business that felt […]

If you’re looking to open your business up to all types of couples, you may want to consider fine-tuning the copy on your website, in your emails, on your social media, and in your contracts and questionnaires! Language is so important and can really make or break an interaction you have with a couple! There […]

When I first started my business… I remember how valuable it was to have someone in my corner, guiding me. It was so important to have someone who I could go to with questions, even if they felt silly and small, and know that I could trust them to always give me a helpful response. […]

Meg & Seth: Ashford Estate, Allentown, NJ Second Shot for Jennifer Larsen Photography Whenever I get the chance to second shoot, it’s always so much fun to highlight the groom, his buddies, and his style! I feel like groom prep and details often get overlooked or seen as less important than the brides, but one […]

From the moment I started my photography business, I knew that I never really wanted to design my own albums. The reason why? I know that I have a difficult time choosing “the best of the best” photos to tell the story of a perfect wedding day and narrowing down photos is definitely not my […]

So many photographers cringe or shy away from selling because they often don’t want to come off as being too salesy or pushy. Realistically though, if you truly BELIEVE in what you are offering your clients, it shouldn’t ever feel sticky or car salesman-y because you are offering a product that you truly want your […]

Running a photography business with an active blog can definitely seem like a daunting task, but with a little bit of motivation and organization, this sometimes overwhelming project can become super enjoyable and gratifying! I know so many photographers who put off creating a blog for years because it seems like a huge addition to […]

I freaking love getting to be a part of a creative community that continually provides SO much education to one another. Like, so. freaking. much. to the point where I’m constantly on the lookout for the next workshop, conference, online course, and so on the moment I’m home from the last! As I’m gearing up […]